A website for a consulting firm, an accounting or law practice, an ESG advisory or a research house really has one job: to make someone who has never met you believe you know your field, give them a rough sense of how you charge, and get them to fill in a form or pick up the phone. Most professional services firms need six to eight pages to do that: a home page, services, consultants and team, case studies or results, articles, consultation booking and a privacy policy, plus an English version if you have overseas clients. However polished the design, leave a few of those out and visitors will leave before they ever contact you.
Below we go page by page through what a professional services site should say, then cover the three most common mistakes and what it all costs. The examples are four consulting and research sites from our member showcase (an ESG advisory, a corporate finance consultancy, a decision-strategy studio and an equity research site), all built by members working with Roamer AI on RoamerHost's managed WordPress hosting. If you're weighing an agency against templates or AI on time and cost, that comparison lives in how to build a company website. This article is about content.
External rules and prices were checked in October 2026. Member sites are described from the public pages we opened ourselves.
Three things visitors are checking
People looking for a consultant usually arrive with a specific problem. A major customer wants a sustainability report. The company has grown and the books make less sense every month. There's a partnership to negotiate and nobody knows where the bottom line should be. When they open your site, they are quietly checking three things: have you handled this kind of problem before, roughly how much money and time will working with you take, and how do they get started. Every page on your site should help answer one of those questions.
A consultant sells judgment, which nobody can see or touch. It can only be shown through writing, methods, case studies and people, so these sites carry more text than most, and the text has to be specific. Anyone can write "we help companies build ESG strategies". "We help you write a sustainability report under the GRI, SASB and TCFD frameworks" tells the reader you have actually done the work.
Services pages: start from the client's problem
The typical services page is a row of icons with two-word labels like "Strategy", "Process Optimization" and "Digital Transformation". Every firm writes it that way, so visitors finish reading with no idea how you differ. A better approach is to answer four questions for each service: what kind of client it's for, where those clients usually get stuck, what work you will actually do, and what the client will have in hand at the end.
YUYING Management Consulting, one of the sites in our showcase, writes its services exactly this way. It offers three: financial health checks and internal controls, outsourced CFO services, and business transformation and process improvement. Each opens with the client's situation, for example "numbers, but no management": the books are kept, yet the reports don't reveal what's wrong. Only then does it list the concrete work: a financial statement review, internal control and audit procedures, monthly management reports, and cash flow and cost structure analysis. A reader can quickly tell whether that describes their own company.
Tianyi Sustainability Management Consulting, an ESG advisory, pairs its four services with a four-stage method on the same page: assess the current state, set the strategy, implement, and track results. For a company that has never hired a consultant, knowing which stages an engagement goes through does more to ease nerves than knowing the service names. If you offer more than three services, give each its own section or page, and title it the way clients search, for example "carbon inventory" or "outsourced CFO", so Google can send the right people to it.
Consultants and team: show who will do the work
People buy professional services from people. Visitors want to know who will be responsible and what their background is, so consultant profiles need real photos, names, areas of expertise, experience and credentials that can be checked, such as licenses, publications, talks and past employers. Use real photos. Don't let AI-generated portraits or stock images stand in for your team; Google's guidance on helpful content explicitly treats invented author identities and credentials as deceiving readers.
Small firms needn't worry about looking small. YUYING's about page says plainly that it is a one-person practice working with outside partners: the founder serves every client personally and brings in specialists in IT, ESG, HR or law to form a project team when a matter calls for it. It then describes the founder's dual perspective as both an accountant and a corporate finance manager. Written that way, it's reassuring. Clients know who their contact is, and what happens when a question falls outside that person's expertise.
Case studies when you can't name your clients
The case study page is the most persuasive page on a consulting site and the hardest to write. Many engagements come with confidentiality agreements, so client names and figures are off limits. In that case, write anonymized cases: the industry, the company's size, the problem, your approach, how long it took and how it turned out, with the client described as "a precision parts manufacturer in central Taiwan" or similar. Tianyi's articles include exactly this kind of piece, such as a consultant's notes on helping a small manufacturer complete its first sustainability report within three months. No company name appears, and it still reads as concrete.
If you're just starting out and have few cases, publish your method instead. STRATEGY LAB, a decision-strategy studio in our showcase, has a full page on its five steps (know yourself, know the other side, read the field, choose the battle, act) and an interactive "decision room" where visitors write out a decision they're stuck on, step by step. What they type stays in their own browser, and they can download it as notes. There isn't a single client name on the site, yet every visitor who tries it has already used the method once.
Lawyers, accountants and other professions governed by a professional body need extra care. In Taiwan, the Taiwan Bar Association's rules on promoting a law practice prohibit exaggeration or anything that creates excessive expectations, and they bar lawyers from stating their win rate. Naming advisory clients, retained matters and past cases is generally off limits too, except in the situations the rules list, such as the client's prior written consent. For firms like these, a case page is safer as legal explainers or a description of how matters are handled. Check your own professional body's current rules before you launch.
Articles: the page that matters most for SEO and AI search
Many practices treat the articles section as a news feed, post a few photos from the year-end party and a trade show, and stop there. In fact it's the part of a professional services site most likely to bring in new clients. A finance director searches "what is an outsourced CFO", finds a clear article of yours, and that's a very good start. YUYING organizes its articles by service: its piece on five things to know before bringing in an outsourced CFO sits under the outsourced CFO service, so a reader who finishes an article can follow the category straight to the matching service.
Tianyi files its articles under environment, social and governance, plus consultant perspectives, regulatory analysis and case stories. Jisu Toushi, an equity research site, organizes its column by fundamental analysis, industry analysis, investing principles, market commentary and case studies, and its archive already runs to dozens of pages. Clear categories help readers find the next article and help Google understand what you're expert in.
AI search reads the same content. Google says there's no extra or special optimization needed to appear in AI Overviews and AI Mode: if a page can be indexed, presents its important content as text and is well linked internally, it has a chance. Its guidance on content quality is just as direct. Readers should be able to tell who wrote each article, ideally through a byline that links to an author page, and topics touching on finances, health or safety are held to a higher standard of trust. Accounting, law, finance and investment advice all fall in that range, so articles signed by the consultant who actually wrote them, sharing their own judgment, do far more than reposted press releases.
You don't need to publish often. One or two articles a month, each answering one question clients genuinely ask, is enough. What hurts is a newest article dated two years ago, which makes visitors wonder whether the firm is still operating.
Contact forms and consultation booking: make the first step easy
The contact button on a consulting site should always be in view. Tianyi keeps "Book a consultation" in the top-right corner of the header, on every page. The contact page should list phone, email and office hours alongside the form, plus your LINE official account if you have one, because some people don't want to fill in a form and just want to ask a quick question first.
The fields you ask for decide the quality of the inquiries you receive. Tianyi's form asks for name, company, phone, email and the question. That one extra field for the company lets you look the prospect up before you reply. STRATEGY LAB's collaboration page simply tells visitors what to prepare before getting in touch: who they are or which team they represent, the problem they want solved, how many people will take part and their timeline. When visitors follow that, the first email you receive already tells you whether a meeting is worthwhile.
If you want clients to pick a time slot themselves, install a booking plugin or embed the scheduling tool you already use. Before launch, always submit the form yourself and check that the email actually arrives; plenty of company sites go months before anyone notices the form never sent a thing. With Roamer AI you can simply ask it to find out why the contact form isn't delivering, and it reads the plugin settings and error logs to track down the cause.
An English version and a privacy policy
If you have multinational or overseas clients, an English version is worth having. It doesn't need to mirror the Chinese site page for page. Overseas readers care most about your registered English company name, the scope of your services, the languages you work in, your time zone and how payment works. On WordPress, a multilingual plugin such as Polylang or WPML pairs the Chinese and English pages. You can ask Roamer AI to build the English pages in the same layout as the Chinese ones and drop in your English copy. Have that copy reviewed by someone who knows your field; mistranslated technical terms do more damage to trust than having no English version at all.
A privacy policy is a must as soon as you have a form. Article 8 of Taiwan's Personal Data Protection Act requires anyone collecting personal data directly from a person to tell them who is collecting it, the purpose, the categories of data, the period, area, recipients and manner of use, the rights the person can exercise, and what happens if they choose not to provide it. Put those points on a privacy policy page and link it next to the form. B2B clients will also want to confirm you're a properly registered company, so put your full registered name and business ID number in the footer, which lets them look you up in the Ministry of Economic Affairs company registry.
The three most common mistakes
A home page that's only a slogan. Lines like "creating value through expertise" or "building the future together" would fit any company. The first screen should tell people within seconds what you do and who you serve. Tianyi's home page opens by saying it helps companies build ESG strategies, governance structures and net-zero pathways, with its three core services right below. Keep your tagline if you like, but follow it with a sentence that says something concrete.
No hint of price. Consulting is hard to price, but "call us for a quote" drives away clients on tighter budgets and fills your inbox with inquiries that don't match your rates. YUYING has a fees page listing ranges for hourly, daily, monthly retainer and project-based work, with a note that actual quotes depend on scope. If you'd rather not go into that much detail, at least state how you bill and where prices start, for example "project-based and quoted by scope, with most projects starting in the tens of thousands of NT dollars".
Contact details that are hard to find. A tiny email address in the footer, no phone number, a form buried three menus deep: each of these stops people who already want to reach you. Put a booking button in the header of every page, full contact details in the footer, and make the phone number tap-to-call on mobile.
What a consulting firm website costs
Professional services sites don't have many pages, so the cost differences come down to three things: whether the design is custom, who translates the English version, and who keeps articles and case studies current after launch. That last one is the easiest to underestimate. If every edit needs a quote, the site soon freezes on the day it launched. Agency rates below come from the public quote statistics of the Taiwanese freelance marketplace PRO360, and platform prices from each vendor's site, checked in October 2026.
| Approach | First year, roughly | Adding articles, changing services | Best for |
|---|---|---|---|
| Agency, template-based | Company sites commonly NT$20,000 to 50,000; hosting and domain extra | Quoted each time, or a maintenance contract (commonly NT$20,000 to 40,000 a year) | Firms that want it all handled and rarely change content |
| Agency, custom | From NT$100,000 | Same as above | Firms whose brand identity wins them work |
| Template platform, DIY | Platform fee; WordPress.com Personal from US$4/month billed annually | You edit it yourself | Teams with someone happy to do layout |
| WordPress Basic RoamerHost | Avg. NT$299/mo (billed yearly), no setup fee | You write in the WordPress dashboard | Firms with someone who knows WordPress |
| WP × Roamer AI Pro RoamerHost | Avg. NT$999/mo (billed yearly), with hosting, WordPress and Roamer AI included | Just tell Roamer AI | No one dedicated to the site, content updated often |
Domains are bought separately from a registrar. For a breakdown of where the money goes and which costs people forget, see what a website costs in Taiwan in 2026; what RoamerHost's two plans include is laid out side by side under WordPress hosting plans and pricing.
Handing it to Roamer AI: what you prepare
If you decide to build your website with AI, what you need to prepare is much the same as for an agency: a company overview, who each service is for and how you deliver it, consultant photos and bios, a few cases you can write about, how you charge, and your contact details. Photos, Word files and PDFs can be attached straight to the chat. Roamer AI lists a plan first and only goes into the site once you confirm it, then builds the pages, writes copy, sets up menus and forms, and fills in SEO titles and descriptions. After each step it shows you desktop and mobile screenshots, and if you don't like something, you say "undo" and it rolls back.
The real work on a consulting site starts after launch. Paste in a new article and have it formatted and published; when you land a case you're allowed to share, ask it to add a section to the case page; when your fees change, tell it which paragraph to update. How to hand over this kind of everyday upkeep is shown in using Roamer AI as your site editor, and what it can do, plus how to recover if something goes wrong, is in the WP × Roamer AI introduction. For the full process of building a site and how the different tools compare, read the 2026 website building guide.
How to choose
If you run a consultancy, a professional practice or a research firm, nobody is dedicated to the website, and you want your services, consultant profiles, articles and case studies to stay current, choose WP × Roamer AI Pro, our AI website builder service: avg. NT$999/mo (billed yearly), on standard WordPress, and adding an article or rewording your fees is a matter of telling Roamer AI. If your brand identity is what wins you work and the budget is there, hire an agency for a custom site, and write the domain registrant, the admin account and the maintenance scope into the contract. If all you need is for clients to find your phone number and address, fill in your Google Business Profile completely and add a simple one-page introduction. If someone at the firm knows WordPress and is happy to write, WordPress Basic at avg. NT$299/mo (billed yearly) is enough.
Still undecided? Look through the member showcase to see how Tianyi, YUYING, STRATEGY LAB and Jisu Toushi actually look, then decide which pages your own site needs first.
Frequently asked questions
Q: Does a consulting firm website have to show prices?
You don't have to list unit prices, but give people a clue: how you bill (hourly, monthly retainer, project-based), a starting price or a typical range, and a note that quotes depend on scope. Say nothing about price and clients with tighter budgets simply leave. If a professional body governs your field, check its rules before launch.
Q: We have no case studies we can publish. What should the site show?
Write anonymized cases covering only the industry, size, problem, approach and outcome, or publish your method and how an engagement works, and turn the questions clients ask most into articles. For a consultant just starting out, explaining the method clearly is often more persuasive than a row of client logos.
Q: Does a consulting firm need an English version?
If you have multinational or overseas clients, or regularly bid on international work, yes. If you only serve local small businesses, get the Chinese version complete first. An English version should at least cover your company overview, services, consultant profiles and contact details.
Q: How long does a consulting firm website take?
An agency typically takes one to two months. With a template platform or AI, the site itself can have a first version within days. What really takes time is preparing the content, so launch once the home page, services, team, contact page and privacy policy are done, and add cases and articles one at a time afterwards.
Sources
- Taiwan Bar Association: Rules on lawyers' business promotion (Chinese)
- Laws & Regulations Database of the Republic of China (Taiwan): Personal Data Protection Act; Ministry of Economic Affairs: company registration search
- Google Search Central: Creating helpful, reliable, people-first content, AI features and your website
- PRO360: website building cost statistics (Chinese); WordPress.com: pricing
- RoamerHost: member showcase (Tianyi Sustainability Management Consulting, YUYING Management Consulting, STRATEGY LAB, Jisu Toushi)
Further reading
- How to build a company website: agency, templates or AI compared on time and cost
- What does a website cost? Taiwan rates for 2026
- Using Roamer AI as your site editor: new products, campaigns and posts
- WP × Roamer AI: someone to look after your site once it's built
- The 2026 website building guide: tools, steps, cost and upkeep
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