A travel website has two jobs: help people understand the trip, and let them book and pay without friction. Every tour page should spell out the duration, meeting point, what's included and what isn't, price, group size and cancellation terms, followed by a way to book: a form plus bank transfer, a WooCommerce checkout, or a link to your listing on KKday or Klook. In Taiwan, running a travel business requires a travel agency license, so before you take any bookings, check whether the way you operate needs one. The website itself is the easy part: WP × Roamer AI lets you build the site with AI on managed WordPress hosting, turning your trip details into tour pages, booking forms and online payment, and later new tours or departure dates are just a message.
This guide is for travel agencies, small private tours, local experiences, guesthouses and event organizers. It covers how to write a tour page, how to take deposits, how your own site and booking platforms divide the work, licensing, languages and photos, and how to get found on Google. The examples come from four travel sites on our member showcase, each built by a member together with Roamer AI.
Regulatory, platform and Google details were checked against official pages in October 2026. Booking platform commissions depend on each contract; we only cite publicly available figures.
Writing the tour page: what people want to know before booking
When people look at a tour, the first things they check are how long, how much and whether it suits them; how exciting the itinerary is comes second. So the top of a tour page should show the name, duration, price, who it's for and departure dates. The order page of Xunmai, a member site for small sustainable private tours, works exactly like this: twelve routes are labeled A to L, each with a first line such as "1 day, for in-depth travelers and corporate day outings" or "2 days 1 night, for families looking for a premium experience", then a line of highlights, then the price and an add-to-cart button. A quick scan is enough to pick out the routes that fit your days and budget.
Below that comes the day-by-day plan. Multi-day trips should be split into Day 1, Day 2 and so on, with morning, afternoon and evening, meals, accommodation and transport for each day. AI Travel Go's eight-day autumn foliage trip in Japan is written this way: each day lists sights, meals and the hotel (named, "or equivalent"), and a table at the end covers transport, which sights need booking one to two months ahead, and what to wear that season. A half-day experience doesn't need that much detail, but the flow should still be clear. Take Me East, an experience brand on Taiwan's east coast, gives each activity its own page. The intertidal foraging page first explains that the Amis word micekiw means gathering shellfish, then lists in three steps what's included: a local guide introducing tide-pool life, gathering with traditional tools, and a local cook preparing the catch on the spot. It ends by noting that times follow the tides and places are limited.
Three things get left out most often. The meeting point needs an address, a map link and a time to arrive, plus where to park and how to get there by public transport. Inclusions and exclusions should be itemized: transport, tickets, meals, insurance, gear rental and guide fees, with what's in the price and what's paid on the day. Writing that out heads off half your customer questions. Cancellation and rescheduling terms should say how much is refunded at each notice period and who decides to cancel in bad weather. Taiwan's Tourism Administration publishes standard contract templates for domestic tours and simple day trips. Travel agencies must follow them, and other experience operators can borrow from them and put the terms on the booking page, where customers see them before paying.
Bookings and deposits: forms, WooCommerce or booking platforms
There are roughly four ways to take bookings, and many operators combine them:
| Approach | Best for | Upside | Watch out for |
|---|---|---|---|
| Booking form plus bank transfer | Custom trips, private groups, small groups | You understand the request before quoting, with no platform fees | Payments are checked and confirmed by hand, and you manage capacity yourself |
| WooCommerce checkout | Tours or experiences with a fixed price and format | Customers pay on the spot and orders sit in your site's admin; WooCommerce takes no commission | Card payments need an account with a payment provider such as ECPay or NewebPay; dates and capacity need extra handling |
| WooCommerce booking plugin | Experiences with fixed daily sessions and limited places | Customers choose the date and session, and you can set minimum and maximum participants to avoid overbooking | The official Bookings extension has an annual fee, and deposits need the separate Deposits extension |
| Listing on KKday, Klook and similar | Operators targeting overseas visitors or still unknown | Large audiences, multilingual pages and built-in payments | Commission per your contract, and the customer relationship sits with the platform |
Xunmai uses two of these at once: the twelve set routes go straight to checkout, and a separate custom-trip inquiry page serves people who want something tailored. Take Me East also sells its three experiences as WooCommerce products, with the contact page for anyone who wants to ask first. Fixed tours bought online, custom requests discussed first: that split works well for small operators.
The simplest way to take a deposit is to make the deposit itself a product, such as "Private group deposit", and collect the balance by bank transfer or a second order. The merchant account for card payments has to be opened by you or your company; once it's approved, Roamer AI can install and configure the payment plugin, as described in building a WooCommerce store with AI. Simpler needs, such as showing "Fully booked" on dates that are full, can be handled by asking Roamer AI to write a small snippet, as covered in when you can't find the right plugin.
Booking platforms and your own site aren't in competition. KKday and Klook bring overseas visitors you'd struggle to reach yourself, and the price is commission. Rates are negotiated per contract and the platforms don't publish a standard figure; a Klook supplier guide from the booking-system company Bókun says commissions generally land between 15% and 35%. A common split is to let the platforms introduce you to strangers while your own site handles repeat guests, private groups and custom trips, with no commission and the customer relationship in your hands.
Check how you operate: travel agency licenses and guesthouse registration
Under Taiwan's Act for the Development of Tourism, arranging trips, meals, lodging or transport for travelers in exchange for payment is travel agency business. You need approval from the Tourism Administration, a registered company and a travel agency license before you start, and operating without one is penalized. Agencies come in three classes, and the capital, guarantee deposit and application process are published in the travel agency section of the Tourism Administration's site.
The hard part is the boundary. Selling a half-day tour you lead yourself, a craft workshop or a fishing trip may be treated differently from booking cars and rooms for customers and stringing them into a multi-day trip. Partnering with a licensed agency, where the agency runs the tour and you provide the local experience, is another common arrangement. Before your website starts taking money, confirm whether your setup needs a travel agency license; if in doubt, ask the Tourism Administration or your local tourism office, and don't advertise services beyond what your license covers.
Guesthouses must register with their city or county government and receive a registration certificate and an official sign. Licensed guesthouses and hotels can be looked up on Taiwan Stay, the Tourism Administration's lodging site, and advertising unregistered lodging online is penalized. For booking cancellations and refunds, the Tourism Administration's standard contract template for individual room bookings is a good basis for your website's booking terms. For water activities such as boat trips or river trekking, the booking page should also spell out safety rules and insurance.
Languages: making English and Japanese pages that get read
If you want overseas visitors, you need pages in their language. Google recommends a separate URL for each language, such as /en/ and /ja/, with hreflang annotations to tell search engines the pages are versions of the same content, and it advises against redirecting visitors automatically based on their browser language. Common multilingual plugins for WordPress include Polylang, WPML and TranslatePress, which let you create English and Japanese versions of each page.
You don't need to translate the whole site at once. Start with the home page, your most popular tours, booking and cancellation terms, and directions; those are what overseas visitors need most. Show prices in NT dollars with payment methods noted, give the meeting point address in the visitor's language with a map link, and say whether you can handle vegetarian or halal requests. With Roamer AI, you can ask it to install a multilingual plugin, set up the English and Japanese pages and draft a first translation, then have someone fluent check it, especially the cancellation terms, where a mistranslation can turn into a dispute.
Photos and video: help people picture themselves there
Travel businesses sell an experience that hasn't happened yet, and photos do most of the persuading. Every tour should have real pictures of the scenery, people in the middle of the activity (with their consent), the food, the rooms and the meeting point. Shots with people in them help customers picture themselves on the trip far better than empty landscapes. Host videos on YouTube and embed them rather than uploading large files to your site, which makes pages slow on phones. You can paste photos straight into the chat and ask Roamer AI to place them on the right tour page.
Trips still in planning can be shown with AI images or sample content, as long as it's clearly labeled. Take Me There, a city activity discovery site, states above its recommendations that they are sample activity data, not live listings, and its footer says times, venues and ticket prices follow the organizers' announcements. Keeping illustrations and real information apart is what makes people trust your site.
SEO and Google Business Profile: getting your tours found
Travel searches tend to be specific, along the lines of "intertidal experience Hualien" or "tea farm day trip Pinglin". One page per tour, with the place, activity and duration in the title and the flow, meeting point and audience in the text, ranks more easily than one page crammed with everything. Articles help too: Take Me East organizes its posts into categories such as green stays, low-carbon transport, community travel and conservation sites, all topics travelers research before a trip, and the articles link back to the tour pages.
If you have a front desk, a shop or a fixed meeting point, set up a Google Business Profile; guesthouses and workshops in particular benefit. Fill in hours, photos, your website and a booking link, and keep your name, address and phone number identical on the website, the profile and any booking platform. Your site can also include small tools that help people decide. Take Me There's home page has a five-step picker that asks about mood, company, time, budget and interests, then suggests three activities with a reason for each. Simpler tools, such as working out the total price from the number of people, can be built by Roamer AI as small features.
What a travel website costs
If you hire a design agency, PRO360's quote statistics put a template-based brand site at around NT$20,000 to NT$50,000 and a site with a cart and online payments built on a site platform at around NT$50,000 to NT$150,000, with fully custom work costing more. Multiple languages and booking features are usually quoted separately, and adding tours or changing prices later means maintenance fees. Travel businesses change tours every season, so this line gets used more than it would for a typical company site.
If you go with managed WordPress hosting plus AI, RoamerHost's WP × Roamer AI Pro averages NT$999 a month, billed annually, with hosting, WordPress and Roamer AI in one plan. Tour pages, booking forms and WooCommerce products can all be handed to it, and your AI usage allowance refreshes every day. If you only want the site and will do the work yourself, WordPress Basic averages NT$299 a month, billed annually. Domain, paid plugins, payment processing fees and platform commissions are extra; the full breakdown is in what a website costs in Taiwan in 2026.
How to choose
If you run small private tours, local experiences or a guesthouse, have no developer, and want a site where tours are clearly described, payments are taken online, and new tours don't require a quote from anyone, choose the AI website builder WP × Roamer AI Pro plan. If most of your customers are independent overseas travelers and nobody knows you yet, listing on KKday or Klook first is faster, but start building repeat business through your own site. For experiences with many daily sessions and complex capacity, add a booking plugin such as Bookings, or use a dedicated booking system and link to it. If you run group tours or outbound trips, sort out the travel agency license first and the website second.
To see how others have done it, browse Xunmai, Take Me East, AI Travel Go and Take Me There on the member showcase. Tool choices and the full process are covered in our 2026 AI website guide.
FAQ
Q: Do I need a travel agency license just to run half-day experiences?
It depends on how you operate. The license covers arranging trips, meals, lodging or transport for travelers for payment. Selling an experience you run yourself is different from stringing together trips for customers, and the line depends on the details. Ask the Tourism Administration or your local tourism office, and don't advertise services beyond what you're allowed to offer.
Q: Should I choose between my own website and KKday or Klook?
No. Platforms bring new customers in exchange for commission; your own site handles repeat guests, private groups and custom requests without it. Many operators use both, and point platform customers to their website and LINE Official Account after the trip.
Q: Can my website take deposits?
Yes. The simplest way is a WooCommerce product for the deposit, with the balance paid by bank transfer; if you want deposits calculated as a percentage automatically, add an extension such as Deposits. You open the card payment account yourself, and Roamer AI can handle the setup.
Q: My tours change every season. Won't keeping the site updated be a hassle?
Give each tour its own page or product and add new ones as seasons change. Don't delete past tours; mark them "Finished for this season" and link to similar ones, so the search rankings they've built up aren't wasted. With Roamer AI, you can say "Add a new tour with these details" and it goes live. It takes a snapshot before every change, and you can restore with one click.
Sources
- Tourism Administration, MOTC: travel agency section, consumer protection and standard tour contracts, guesthouse registration, Taiwan Stay; Laws and Regulations Database: Act for the Development of Tourism
- Google Search Central: Managing multi-regional and multilingual sites
- WooCommerce: Bookings extension; Bókun: guide to becoming a Klook supplier
- PRO360: website build cost statistics
- RoamerHost: WP × Roamer AI plans and pricing
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