For an interior design, renovation or home organizing studio, the page that matters most is the portfolio. A homeowner looking for a designer is really asking two things: have you done a home like mine, and roughly what did it cost? So every project needs more than photos. It needs the floor area, the condition of the home before you started, a budget range and the key design decisions. Add a page on how you work and charge, some client testimonials and a consultation booking form, and six to eight pages is enough for a studio website that brings in real inquiries.
You don't have to hire an agency to build those pages. You can build your website with AI on WP × Roamer AI: paste your project photos and notes into the chat, ask the AI to lay them out as portfolio pages, and when the next project wraps up, just tell it to add one. Below we use three sites from our member showcase, each built by a member together with Roamer AI, as examples: the home organizing brand Mindscape Living, the green building consultancy Zhujing, and Anju Renew, which works on older homes.
Platform pricing and features were checked against official pages in October 2026. Agency price ranges come from the public quote statistics of PRO360, a Taiwanese freelance marketplace. For member sites we only describe the layouts and features anyone can see.
Which pages an interior design website needs
The first screen of the home page should say what kind of projects you take on (homes, commercial spaces, renovations of older buildings), which areas you serve and how to reach you. Below that, show three to six signature projects and a clear "Book a consultation" button. The other pages are the portfolio, process and fees, about us, FAQ and booking, plus a journal if you have time to write.
The three member sites make a useful comparison. Mindscape Living does home organizing without major construction; its menu covers service plans, its method, client stories, FAQ and booking, plus a small shop selling storage products. Zhujing splits its solutions page by client type: developers, public agencies and owner-occupiers. Anju Renew gives subsidies a page of their own, because the first thing owners of older homes ask is whether there is government money available. Whatever your clients ask most often deserves its own page. The pages every company site needs, plus a pre-launch checklist, are covered in how to build a company website.
The portfolio: how to shoot, arrange and describe each project
Shoot finished projects on a sunny day with every light on and the curtains open. Hold the camera or phone at chest height and keep it level so wall corners and door frames stay straight. For each room, take one wide shot that shows the layout, then two or three details: cabinet hardware, where two materials meet, layers of lighting. Before shots should be taken from the same angle as the after shots, since the comparison is what convinces people, so take them on the day you measure the space.
Give each project its own page. At the top, put a cover photo and the basics: floor area, new build or resale, age of the building, how many people live there, budget range and how long the work took. Then write two or three paragraphs on what wasn't working and how you solved it, for example "three bedrooms became two to bring daylight back into the living room". After that, photos grouped by room, then the floor plan and a few words from the homeowner. A budget range is enough, as long as you note whether furniture and soft furnishings are included; that alone filters out inquiries with very different budgets. Once you have more projects, let visitors filter by floor area, condition and residential or commercial, so homeowners can find homes like theirs.
Get the homeowner's permission before publishing, and keep house numbers, window views that give away the address and family photos out of frame or edit them out. Name the project something like "Renovating a 32-ping older apartment" (a ping is about 3.3 square meters) rather than using the building's name. Zhujing notes on its case page that content is updated as clients give permission, which is a good way to put it. If you're new and short on work to show, don't borrow photos of other designers' projects. When you use licensed stock or Creative Commons images, credit them as the license requires; Zhujing credits the source and license under its images.
Explaining your process and fees: measuring, design fees, supervision
What makes homeowners most nervous is not knowing the process or how they'll be charged. Write your process as five to seven steps, and for each one say what you do, what the homeowner needs to prepare and what they get at the end. Anju Renew's process page is a good model: eligibility check, site assessment, subsidy matching, design and procurement, construction and inspection, and claims and closing. Each stage lists its deliverable, and a table below spells out what the homeowner, Anju Renew and the contractors are each responsible for.
You don't need to publish a full quote, but you should explain how pricing works. Is there a fee for measuring or a site visit, and can it be credited toward the design fee? Is the design fee charged per ping or as a lump sum, and how many rounds of revisions does it include? How many installments does construction take? Is supervision charged separately? How long is the warranty? Where you can't give numbers, "confirmed after a site visit and a formal contract" is fine. Mindscape Living splits its services into three tiers, an assessment, a full project and monthly follow-up support, and prices the full project by home size. Anju Renew sells its on-site assessment as a product customers can order and pay for on the website, noting that the visit takes 60 to 90 minutes and covers leaks, structure and wiring. If you charge for measuring, this saves a lot of back-and-forth about time slots and bank transfers. Setting up online payments is covered in building a WooCommerce store with AI.
Testimonials, Google reviews and the booking form
Testimonials have to be specific. Anyone can write "the designer really cared". "We thought our old apartment had to be gutted, but the designer kept the original terrazzo floor" is what people believe. Put each testimonial at the bottom of the matching project page; it persuades more than a page of quotes.
Many homeowners search Google Maps for "interior design" plus their district, so reviews on your Business Profile matter. Google lets you share a link or QR code to ask customers for reviews and recommends replying to them. Offering discounts or free services for reviews, inviting only happy clients or discouraging negative ones is against Google's policy. Sending the review link to every homeowner at handover is the safe approach. You can also add a booking link to your Business Profile that points to your consultation page.
For the booking form, ask for location, type of home, floor area, age of the building, budget range, planned move-in date and what they want to change, and invite them to attach a few photos. Mindscape Living asks visitors to choose a plan and describe their biggest problem with the space, with a button to add the studio on LINE next to it. Anju Renew reminds people above its form not to enter ID or bank account numbers and explains below it what happens after they submit. Any form that collects names and phone numbers needs a privacy policy. Mindscape Living also has a five-question quiz that helps visitors find a first step without logging in. You can get a small feature like that by telling Roamer AI the questions and which page each result should lead to; see adding features by describing them.
Instagram, Searchome and 100 Interior Design vs your own website
Starting with Instagram alone makes sense. Photos are the language of design, Instagram is free, and posts get shared. Its limit is that it is good for being seen and poor for being checked. Homeowners want to know the floor area, the cost and what the place looked like before, and a caption can't carry all that. When someone searches Google for "32-ping older apartment renovation", what shows up is mostly project pages and articles on websites.
Platforms such as Searchome and 100 Interior Design (100.com.tw) already have plenty of homeowners looking for designers. In 2024, 100 Interior Design said it passed two million visits a month with about 1,400 design firms listed; Searchome offers designer search, an image library and designer matching. The trade-off is that you appear right next to your competitors in the platform's format, and listing terms and fees are arranged with each platform; we couldn't find published prices on either site. The practical answer is to use all three: Instagram for everyday visibility, platforms to reach people comparing designers, and your own website for complete projects, fees and the booking form. That is where every channel should send people, and your portfolio and inquiry list stay in your hands.
Lots of photos without a slow site: size, compression and WebP
The most common problem is uploading camera originals: several megabytes each, twenty to a page, and a long wait on a phone. Google notes that images are often the largest part of a page's size. There are three fixes. First, resize so the long edge is 2,000 to 2,560 pixels; since version 5.3, WordPress automatically scales down anything larger than 2,560 pixels. Second, use WebP. Google's figures show WebP files are 25 to 34 percent smaller than JPEG at the same quality. WordPress has accepted WebP uploads since 5.8 but doesn't convert JPEGs by itself; the Modern Image Formats plugin from the WordPress Performance Team converts new uploads to WebP or AVIF. Third, write descriptive file names and alt text, such as "living room of a 32-ping older apartment, original terrazzo floor kept".
Open each project page with two or three large images and show the rest as thumbnails that expand when tapped, then test the mobile version in PageSpeed Insights. On WP × Roamer AI you can ask the AI to install an image compression plugin and switch the portfolio to a thumbnail grid. It takes a snapshot before making changes, and if you don't like the result, say "undo". Both RoamerHost WordPress plans include 10GB of storage, enough for well over a thousand compressed project photos.
Doing it yourself or hiring out: what it costs
Agency ranges below come from PRO360's quote statistics, and platform prices from official pages, checked October 2026. The last two rows are RoamerHost's managed WordPress hosting plans, which include hosting, WordPress, SSL and automatic backups, and let you export the whole site if you ever leave.
| Option | Roughly, first year | Portfolio | Adding new projects |
|---|---|---|---|
| Web design agency | Template-based sites commonly NT$20,000 to 50,000, custom from NT$100,000; maintenance commonly NT$20,000 to 40,000 a year | Fully custom layout | Quoted each time, or a maintenance contract |
| Instagram only | Free; it costs you time | Posts; project details stay thin | Post it yourself |
| Searchome, 100 Interior Design and similar | Arranged with the platform; no published prices found | Platform format, next to competitors | Upload through the platform |
| Template platforms such as Wix | Free plan with Wix ads and a subdomain; paid plans shown by region | Arrange a template yourself | Edit it yourself; the site can't be exported to another host |
| WordPress Basic RoamerHost | NT$3,588 a year (NT$299 a month on average) | Lay it out yourself in the dashboard | Upload it yourself |
| WP × Roamer AI Pro RoamerHost | NT$11,988 a year (NT$999 a month on average) | Paste photos and notes, and Roamer AI lays them out | Just tell it; the AI usage allowance refreshes every day |
The last column is the one people underestimate. A design portfolio gains a project every few months, and if each one waits for an agency quote, the site soon looks two years old. How to break down the cost of a website is covered in what a website costs in Taiwan in 2026.
With Roamer AI, the site is installed about 60 seconds after payment. Tell it what your studio does, where you work and the feel you want; it lists a plan, and only after you confirm does it build the pages, then shows you desktop and mobile screenshots. When a project wraps up, send a few photos and a few lines of notes and say "add a new project". Day-to-day use is covered in Roamer AI as your site editor, and you can watch a site built from scratch in the full Roamer AI demo.
How to choose
If you run an interior design, renovation or home organizing studio without a developer, and you want a site with a complete portfolio, clear process and fees and a booking form, where you can add new projects yourself, choose AI website building with WP × Roamer AI Pro at NT$999 a month on average, billed yearly. If someone on your team knows WordPress and is happy to do the layout, WordPress Basic from NT$299 a month (billed yearly) is enough. If visual branding is your main selling point and the budget is there, hire a web design agency and put the domain and admin accounts in your name in the contract. If referrals already keep you fully booked, focus on Instagram; if you want to reach more homeowners who are comparing designers, add a platform like Searchome or 100 Interior Design. Still weighing options? Start with our complete guide to making a website with AI in 2026.
FAQ
Q: Does an interior design website need to show prices?
Not a full quote, but people should understand how you charge: whether measuring is paid, whether the design fee is per ping or a lump sum, how construction is paid in stages and how supervision is billed. With a budget range on each project page, homeowners can judge whether you fit their budget.
Q: I've just started and don't have many projects. What goes in the portfolio?
Show three to five of your most complete projects; a partial makeover of your own home or a friend's counts. Explain the original problem and what you did. 3D proposals are fine if clearly labeled as proposals, and never use other designers' photos.
Q: I already have Instagram and a platform profile. Do I still need a website?
If you want homeowners to see full projects and how you charge, or you want to win work through Google search, it is worth having one. With your own domain, your portfolio and inquiry list stay in your hands.
Q: Can someone else edit a site built with AI later?
Yes. WP × Roamer AI builds a standard WordPress site. You can log in to the dashboard and edit it yourself, hand it to an agency, or export the whole site. Later changes, new features and plugin updates can still go through Roamer AI.
Sources
- PRO360: website production price statistics
- Google for Developers: WebP; Google Search Central: Google Images best practices
- WordPress.org: WordPress 5.8 adds WebP support, big image handling in WordPress 5.3, Modern Image Formats plugin
- Google: managing Business Profile reviews, booking links on a Business Profile, Google Maps user contributed content policy
- Searchome; 100 Interior Design passes two million monthly visits (Cnyes, April 2024, in Chinese)
- Wix: plans and pricing, exporting a Wix site
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