A Wix site can't simply be "moved" to WordPress. Wix's own help center is clear that sites run only on Wix's servers and can't be exported to another host. So going from Wix to WordPress is really three jobs: rebuild the site on WordPress, bring over the data that can travel (products, contacts, the domain), and redirect old URLs to new ones so Google and returning customers can still find you.
This article covers, in order, when the move is worth it, which data comes with you, the migration steps, how to protect your SEO, and who looks after the site once it's moved.
Wix's export features and limits are per the Wix Help Center, checked October 2026. Platform features change often, so double-check before you start.
When it's worth moving from Wix to WordPress
The first case is when features hold you back. You want memberships, bookings with payment, multiple languages or a specific payment or shipping integration, and the Wix App Market has nothing that fits, or only a stack of monthly subscriptions that together come close. WordPress has tens of thousands of plugins, and most needs already have one. The second is wanting the site to truly be yours: if the platform raises prices or changes its rules, or you want to switch providers, the whole site can go with you. The third is cost and invoicing: overseas platforms bill in USD, and renewal prices, exchange rates and foreign card fees can add up to more than expected, while companies often want to pay in NT dollars and get a Taiwanese invoice.
There are also good reasons not to move. If the site is only a few pages, changes a few times a year and Wix does everything you need, the time a move takes may not be worth it. A site you've just spent a lot of time building on Wix can also wait for the next redesign. Moving means rebuilding, not pressing a button, so be clear first about which problem you're solving.
What comes with you and what gets rebuilt
It helps to split the site into types of data and go through them one by one.
| Data | Getting it out of Wix | Handling it on WordPress |
|---|---|---|
| Pages and design | Can't be exported | Rebuild on WordPress, either from screenshots and content of the old site or with a fresh design |
| Blog posts | No official export tool to WordPress; the usual routes are the blog's RSS feed or third-party tools | After importing, check images, categories and URLs post by post |
| Products (Wix Stores) | Product list exports to CSV, up to 5,000 per export; digital products not supported | Use WooCommerce's built-in CSV import and remap the columns |
| Contacts and members | Export to CSV, up to 50,000 at a time | Import into WordPress or your newsletter tool; passwords don't transfer, so members reset them |
| Domain | Domains bought through Wix can be transferred out, but not within 60 days of registration, a transfer or a registrant change (ICANN rule) | Transfer to a registrar and set DNS, or keep it at Wix for now and point DNS to the new host |
| Form submissions and order history | Export or save them yourself first | Keep as records; importing is optional |
| URLs | Wix's URL structure differs from WordPress's; blog posts, for example, often start with /post/ | Set up 301 redirects on WordPress, mapping each old URL to its new one |
Rebuilding pages and redirecting URLs take the most work. Rebuilding used to mean paying a designer to recreate the old site; now you can hand it to AI. Give Roamer AI screenshots and text from each page of the old site, say what to keep and what to change, and it builds the pages, menus and forms in WordPress, then sends screenshots for you to compare. With a modest catalog, you can also attach the exported product spreadsheet to the chat and ask it to list the products.
Six steps to move
1. Inventory the old site
List every page URL on Wix, every blog post, every product, and every Wix app you rely on, such as bookings, forms, members or newsletters. The URL list is the basis for your redirects later; you can build it from the site's sitemap or the Pages report in Google Search Console, and see which pages bring in the most traffic while you're at it.
2. Rebuild on WordPress
Set up WordPress first and build the new site on the subdomain the system provides, while the Wix site keeps running as usual. Build and test pages, menus, forms and the store on the new site, and find a WordPress plugin to replace each Wix app you use.
3. Move content and data
Import blog posts, the product CSV and the contact list, then check that images came across and prices and categories are right. Links between old posts also need to point to the new URLs.
4. Set up redirects
Map each old URL to its new one and set them up as 301 redirects with a redirect plugin on WordPress. The pages that bring traffic must point to new pages with the same content; don't send everything to the home page.
5. Switch the domain
Once the new site checks out, point the domain's DNS to the new host and wait for the SSL certificate to be issued. If the domain was bought through Wix, you can leave it there for now and only change DNS, then transfer it to another registrar once the site is stable. Don't cancel your Wix plan yet; keep it for a while as a fallback. For handling the DNS switchover window, see six real issues when migrating WordPress, and for connecting the domain, see connecting a custom domain to WordPress.
6. Watch Search Console for two weeks after the move
Submit the new sitemap in Google Search Console and look for spikes in 404s or indexing errors, adding redirects where needed. Google's own site-move guidance notes that rankings can fluctuate for a while after URLs change; thorough redirects keep the swing much smaller.
Where SEO most often slips during a move
The most common mistake is redirecting every old URL to the new home page. To Google, the page that described a particular service has disappeared and been replaced by a home page with different content, so the rankings it built up don't carry over. The second is not moving titles and descriptions, so every page on the new site shows only the company name and looks like a different website in search results. The third is broken image alt text and internal links in posts.
If Roamer AI rebuilds the site, you can ask it to set the SEO title and description page by page, keeping the old wording or making it clearer; once your redirect map is ready, it can help set up and check those too.
Three ways to move, compared
| Approach | What you do | Cost | After the move |
|---|---|---|---|
| Rebuild with WP × Roamer AI RoamerHost | Prepare screenshots, text and exported data from the old site; tell Roamer AI what to keep and what to change | WP × Roamer AI Pro, avg. NT$999/mo (billed yearly), hosting, site and AI included | Content edits, plugin updates and troubleshooting stay with the AI |
| Rebuild it yourself | Learn WordPress, pick a theme, move content and set up redirects yourself | Hosting and premium plugins extra, plus your time | You look after hosting and updates |
| Hire a freelancer or agency to rebuild | Provide material and approve designs | Per quote; PRO360's figures put a template-based company site at NT$20,000 to 50,000 | Each change quoted separately, or a maintenance contract |
Who looks after the site after the move
On Wix, hosting, system updates and security are the platform's job, which is what makes Wix low-effort. On WordPress, core, plugins and themes need regular updates, you need backups, and someone has to step in when the site breaks. That's the price of WordPress's freedom, so decide before moving who will handle it.
WP × Roamer AI is designed for exactly this. Hosting, SSL, automatic backups and security updates are part of the plan. When plugins need updating, Roamer AI backs up first, updates in batches, checks the home page and admin afterward and rolls back if something breaks; when the site goes white, it reads the error log to find the cause and brings it back. It snapshots the site before every change so you can say "undo", and high-risk actions always need your confirmation code; details are in Is AI safe on your site?. You can ask it for content changes or log into the WordPress admin yourself.
How to choose
If your Wix site no longer does what you need, you want a site that's yours, and you're in Taiwan with no engineer and want someone to look after it after the move: rebuild on WordPress with WP × Roamer AI Pro, avg. NT$999/mo (billed yearly), and hand the rebuild, content migration and ongoing upkeep to the AI. If the site is only a few pages and Wix does everything you need: stay on Wix; there's no point moving for its own sake. If you only want the website and plan to rebuild it yourself: WordPress Basic, avg. NT$299/mo (billed yearly).
The migration help included with Pro is for WordPress sites. Wix sites can't be moved with ordinary migration tools, so if you have many pages or products, email [email protected] with the size of your site and we'll work out the simplest plan. Plans are on WP × Roamer AI plans and pricing; to see the AI build from a blank site, see the Roamer AI full demo. How the AI website builders differ is covered in the 2026 AI website builder comparison.
FAQ
Q: Can I export my whole Wix site straight to WordPress?
No. Wix states that sites run only on Wix's servers and can't be exported to another host. What you can take is data: product lists and contacts export to CSV, and the domain can be transferred out. Pages and design have to be rebuilt on WordPress, and blog posts move via RSS or third-party tools and need checking post by post afterward.
Q: Will my Google rankings drop if I move from Wix to WordPress?
Not for long, if the redirects are thorough. The key is to 301-redirect every old URL that gets traffic to a new page with the same content, carry over titles and descriptions, submit the new sitemap in Search Console after the switch and track 404s. Some ranking movement in the first few weeks is normal.
Q: Can I take a domain I bought through Wix with me?
Yes. Wix supports transferring domains out and sends the authorization code to the registrant's email. Under ICANN rules, a domain can't be transferred within 60 days of registration, a transfer or a change to the registrant details. If you're in no hurry, you can leave the domain at Wix and simply point its DNS to the new host.
Q: Will the site go offline during the move?
It doesn't have to. Build and test the new site on the provided subdomain while the Wix site keeps running, then switch the domain's DNS once everything checks out; the gap is usually just the time for DNS to propagate and SSL to be issued. Keep the Wix plan for a while in case you missed a page and need to look back.
Sources
- Wix Help Center: exporting your site, exporting your product list, exporting your contacts, ICANN's 60-day lock policy
- WooCommerce: product CSV importer and exporter
- Google Search Central: site moves with URL changes
WordPress
